Brief:
Every brand talks about its sustainable efforts to reduce environmental waste, but nobody can stomach the hard facts shoved into their faces. With Earthkind, we took on the bold task of curating loud, yet devastatingly beautiful images to highlight the necessity of sustainable fashion. 

Concept:
Combining storytelling with the power of visuals, we showed people the correlation between sustainable fashion and our earth’s cry for help through 4 different sets of images. With oceans burdened by over 170 million tonnes of plastic waste, it's essential to acknowledge how the fashion industry, a significant contributor to pollution, can transform through mindful choices and innovation. Our photography captures Earthkind's mission of turning synthetic waste into stylish, eco-friendly pieces. 

Services:
Creative Conceptualisation | Commercial Photography